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Back-to-School 2004 

Texas Instruments started together with the retailer Target for the Back-to-School 2001 campaign the introduction of the TI-83 Plus in a translucent, blue design. This approach was very successful and retailer Walmart followed in 2003 with the TI-30X IIB, TI-30X IIS and TI-503SV in limited edition retail colors while Staples, the world's leading supplier of office products for small to large businesses joined the group in 2004 with a Lime Green TI-83 Plus. In Summer 2008 we located a total of 16 different limited edition calculators from six different retailers.

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Model TI-30X IIS
Purple
TI-30X IIB
Lime-green
TI-503SV
Green
TI-503SV
Red
Sales price (*) $14.39 $10.39 $3.99 $3.99

 

Model TI-83 Plus
Blue
Sales price (*)  

 

Model TI-83 Plus
Lime-green
TI-83 Plus
Blue
Sales price (*)    

(*) Price survey as of August 1, 2004:

The indicated prices are the results of a small "Back-to-School 2004" survey conducted in Rochester, NY and don't include sales taxes.

 

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If you have additions to the above article please email: joerg@datamath.org.

© Joerg Woerner, August 21, 2008. No reprints without written permission.